Building positioning, core values, and brand identity; while planning integrated marketing communication (IMC) strategy — connecting messages, channels, and experiences in a synchronized, effective, and sustainable system.
Creating professional visual systems: logo, key visuals, guidelines, publications, and event spaces - truly reflecting the brand spirit.
Analyzing data, behavior, and trends to accurately guide communication strategy, optimize brand planning and content.
Turning strategy into stories - producing commercials, TVCs, viral clips, motion graphics, photos, event publications, and digital content with strong viral and emotional impact.
Building content strategy, managing digital channels, deploying Meta, Google, TikTok advertising... to increase awareness, engagement, and conversion.
Connecting communication with business operations through omnichannel sales solutions, CRM, loyalty, and after-sales experience, helping customers not only buy products - but feel brand value.
Applying technology in communication and operations: website, CMS, CRM, automation, online event platforms, and data analysis, helping optimize effectiveness and customer experience.
Organizing PR campaigns, connecting with media, inviting KOL/KOC aligned with communication objectives, spreading messages, and strengthening brand credibility.
Organizing seminars, signing ceremonies, activations, Open Days, festivals, exhibitions... helping brands create direct experiences, increase connection with customers and communities.
Long-term collaboration with brands in implementing, optimizing, and expanding communication and event activities, ensuring effectiveness, consistency, and sustainable development.
Hanoi University of Civil Engineering
Growth of over 240% in applicant registrations and 350% in total applications, helping the university achieve sustainable brand positioning and expand influence in Vietnam's education ecosystem.
430,000,000+ views & reach, 22,000,000+ likes, 2,000,000+ comments and shares. Becoming the most effective educational communication model among public universities in Vietnam.
Multidimensional cooperation network, spreading value and elevating Vietnam's educational brand. This solution aims to build a comprehensive ecosystem connecting schools, businesses, experts, and the education community, creating a sustainable cooperation network supporting each other in training, research, communication, and brand development.
Connecting schools with educational organizations, businesses, associations, and expert teams through career guidance events, seminars, signing ceremonies, scholarship awards, and cooperation programs, creating a foundation for a cohesive and sustainably developing education ecosystem.
Network of professional organizations, research institutes, experts, and enterprises in the industry.
Network of corporations, construction companies, architecture firms, materials, design, and technology...
Network of engineers, architects, managers, business owners, and industry experts.
Network of 30+ high schools, education centers, and affiliated training institutions.
Network of lecturers, researchers, architects, engineers, and prestigious academic advisors.
Student community with 64,000+ members, 17,000 12th-grade student data. "ORIN Agency is proud to partner with one of Vietnam's strongest educational and professional ecosystems: Hanoi University of Civil Engineering (HUCE) Alumni Network along with the community of experts, engineers, architects, and businesses in the Architecture - Construction sector."
20+ Other Projects
ORIN Agency partners strategically with Thai Nguyen University of Agriculture and Forestry (TUAF) in developing brand communication and admissions - including positioning strategy, content production, fanpage development, TikTok channel, promotional videos, digital publications, and multi-platform advertising campaigns.
ORIN implements admissions communication solutions and brand identity building for Viet Bun Kindergarten, including video production, fanpage management, and online advertising. The project helps synchronize brand image, increase parental trust, and improve enrollment rates at the beginning of the school year.
ORIN implements content strategy and viral video production to promote the TOEIC Mr. Long brand, including concept development, scriptwriting, short video production, and multi-platform content management, helping establish the image of a professional, approachable, and influential TOEIC instructor in the student community.
ORIN partners with Advanced Learning Hub in building brand identity and communication systems, including TVC production, promotional videos, publication design, multi-platform advertising content development, and admissions communication for STEM, Robotics, and AI training programs.
ORIN partners strategically with BigHeart MCN (TikTok partner network) in developing educational content, KOC training, and implementing multi-platform communication and advertising campaigns, aiming to expand brand coverage in the Gen Z community and students.
Partnering with VTC Mobile in building entertainment content strategy and viral marketing campaigns, focusing on short videos, creative concepts, and online interactive series to expand user base and gaming community.
ORIN builds content strategy and produces viral videos for MIRAI Japan Study Abroad Center – targeting young and dynamic customers, creating strong viral effects on TikTok platforms.
Collaborating with Deli Vietnam in developing communication strategy and producing creative content, including viral videos, short TVCs, and social media campaigns to increase brand awareness and connect with young consumers.
Our agency is a collective of young and versatile creative minds, combining the power of strategy, communication, creativity, and technology. This diversity creates the energy for innovation – the foundation that helps ORIN create distinctive value in every project. We build an open work culture, promoting the spirit of continuous learning and creativity - maintaining creative identity in all projects and sustainable development with partners.
the UK - Southeast Asia Tech Week 2025 officially kicked off in Ho Chi Minh City! Co-hosted by BritCham Vietnam and DBT, this flagship event brought together AI innovators, industry leaders, and tech disruptors from the UK and Vietnam, driving discussions on innovation and future partnerships.
The event was officially opened following inspiring addresses from Deputy Minister Nguyen Hoang Long, HM Ambassador Iain Frew, and BritCham Chairman Denzel Eades.
Thank you to all who joined us in Hanoi and Ho Chi Minh City for our "Corporate Sustainability in a Global Context" sessions last week. A special thank you to Professor Mark Brewer and the University of St Andrews Business School for sharing such valuable insights. It was great to see so many engaging discussions on how we can collectively drive responsible business forward.
BritCham Vietnam and the British Business Advisory Council (BCAC) attended the conference "Building an International Financial Centre in Vietnam" co-organized by Vietnam's Ministry of Finance and Ho Chi Minh City People's Committee. This event emphasizes the importance of establishing an International Financial Centre in Vietnam (IFC), aiming to enhance service quality and shape the region's financial trends.
In the respective cities both BritCham representatives highlighted key opportunities and challenges for UK businesses in optimising the UKVFTA and CPTPP, emphasis was placed on the importance of long-term trade, high-value integration, and meaningful engagement across individuals, corporates, and governments. The need to focus on strategic sectors, positioning CPTPP not just as a trade agreement but as a catalyst for making Vietnam an attractive investment destination due to its political stability and broad FTA network. The energy sector, in particular, presents significant growth potential in the coming years.
This is the first time the RILEM Annual Week has been held in Vietnam, marking a significant milestone in the international integration of the construction science and technology sector. The event is sponsored by Vietnam's Ministry of Construction and the French Embassy in Vietnam. Additionally, the American Concrete Institute (ACI) and the Institute of Concrete Technology, United Kingdom (ICT) are technical sponsors.
On December 12, 2024, Hanoi University of Civil Engineering (HUCE) inaugurated the 3rd International Scientific Conference on "Advances in Offshore Engineering in Vietnam 2024" (3rd Vietnam Symposium on Advances in Offshore Engineering - VSOE 2024). The symposium is a prestigious scientific event, co-organized by AVSE Global (Association of Vietnamese Scientists and Experts) and HUCE. The symposium received sponsorship from Technical Committees TC209 (Offshore Geotechnics) and TC308 (Energy Geotechnics) of the International Society for Soil Mechanics and Geotechnical Engineering (ISSMGE) and the Vietnamese Society for Soil Mechanics and Geotechnical Engineering (VSSMGE).
The AsiaMeets 2024 event with official activities took place over two days from September 26-27, with a series of activities including: thematic seminars, design exhibitions, and exchange and networking programs with the participation of leading experts and designers from many Asian countries. This will be an opportunity for experts to exchange academically, enhance capabilities, and also an opportunity to inspire students – the designers of the future.